DOES IT MATTER?

Created in collaboration with graphic designer and photographer Sophia Lavater, this poster explores sanitary paper consumption in Switzerland in global comparison. At its core lies a striking visual metaphor: the iconic Matterhorn becomes a scale of comparison, transforming data into a powerful image. Through creative charts, clear information design, and the wordplay “Does it MATTER?”, the project connects statistics with cultural identity - turning abstract numbers into a visual statement that informs and resonates.